Mention Analytics | Brand24

Real-Time Mention Analytics.

All your online conversations in one place. Analyze reach, engagement, sentiment, UGC, influence metrics, and more.

Join 4000+ brands in hashtag counting

Analyze your brand mentions.

You’re guessing what people think. Stop and stay one step ahead of the conversation.

Whether it’s a negative review or a positive comment, real-time monitoring helps you react quickly.

Get instant feedback.

Immediately see the results of your marketing campaigns and adjust your next steps.

Spot emerging trends.

Measure how often users share, like, and comment on your brand online, and tap into conversations.

Monitor 25 million sources.

Stay updated with what’s being said across the web, including news sites, social media channels, blogs, forums, review sites, and many other platforms.

Brand24 collects all important mentions covering your brand, competitors, or other specific keywords.

Detailed metrics.

Likes look great. But are they driving anything?

Use an advanced mention analytics tool and don’t make decisions based on partial info. Analyze:

Awareness.

Mention volume, reach (social + non-social).

Engagement.

Likes, comments, shares, interactions.

Impact.

Custom Presence Score, UGC, share of voice, AVE.

…and more insights to guide your strategy.

Simplify your work with AI-powered insights.

Sentiment Analysis​
Emotion Analysis
Events Detector
Topic Analysis
Intents Analysis

AI Sentiment Analysis​.

Understand how people feel when they mention your brand.

AI reviews your brand mentions and tags them as positive, neutral, or negative.

Track sentiment over time to catch quiet shifts early. Filter by sentiment to see what drives praise or complaints.

AI Emotion Analysis.

Dig deeper and understand the emotional context behind brand mentions.

Emotion Analysis detects signals like admiration, anger, disgust, fear, joy, or sadness in posts, comments, and reviews.

Use it as independent customer feedback to see the public perception of your brand.

AI Events.

Spot sudden spikes in your brand mentions fast.

The Events detector separates real anomalies from normal fluctuations. It also analyzes real-world events and identifies what triggered the jump, providing context for your response.

AI Topic Analysis.

Discover what subject your customers discuss the most.

AI scans your mentions and groups them into clear themes. It shows which topics drive the most reach, mentions, and engagement.

Use this data to create the perfect social media strategy and match your audience's interests.

AI Intents Analysis.

Understand why customers mention you.

Intent Analysis sorts mentions by intent, such as asking questions, sharing opinions, or doing research.

Use it to identify early signals of buying intent, support needs, or looking for competitors. Turn social listening into your system for spotting opportunities.

Set real-time alerts.

Socials move fast. One negative thread can explode overnight. If you see it too late, the story is already everywhere.

Get notified when your company is mentioned online and protect your brand reputation.

Choose your channels.

Send alerts where your team works. Slack, MS Teams, email, or in-app.

Use 12+ filters.

Avoid being overwhelmed. Customize by negative sentiment, specific keywords, engagement, selected platforms, and more.

Monitor everything that matters.

Smart filtering.

Too many mentions, too many platforms, too little time.

You shouldn’t need 20 tabs to answer one question. Sort through the noise fast. Use advanced filters to surface the mentions that have the biggest impact on your brand.

Track influential voices.

Limit sources.

Include or exclude phrases.

Isolate sentiment.

& more.

Customizable reports.

Export data in the format that works best for your workflow.

QuickShare Reports.

Customizable PDF Reports.

E-mail Reports.

QuickShare Reports.

Share the highlights in seconds, without any downloads or email attachments.

Create interactive, data-packed reports in a click. Ideal for keeping your boss, coworkers, or clients informed without hours of manual work.

What's included:

Key positive and negative mentions, engagement, reach, and sentiment charts, AI-generated summaries, flexible filters.

Customizable PDF Reports.

Build on-brand, client-ready reports in just minutes.

Decide exactly what makes the cut. From mentions and charts to core metrics and top influencers, trending hashtags, you can tailor the report to match your goals.

What you can include:

Summary of mentions, the volume of mentions, social and non-social reach, the context of the discussion, most popular mentions, most active public profiles, trending hashtags, and more.

E-mail Reports.

Wake up to the recap and keep everyone updated on autopilot.

Send daily or weekly digests straight to your team's email so they stay on top of what matters, even if nobody opens the app.

What's included:

Number of mentions, changes in social media reach, number of interactions, positive and negative mentions, and top mentions from social media and non-social media sources.

Why use Brand24 for mention analytics?

Track mentions across the web.

View all online conversations, from social media to news sites, in one dashboard. You don't need to jump between tabs or copy links into spreadsheets. Everything stays organized and easy to scan.

Get comprehensive analytics.

Don't stop at basic mention analytics. Check shares, sentiment analysis, topics, and influence metrics to understand what's driving the discussion. Compare channels and spot what performs best.

Turn noise into valuable insights.

Quickly spot patterns in what people praise, question, or complain about. Use insights to improve your next marketing strategy. Media monitoring is a simple way to make decisions based on data.

Start reputation management.

Monitor how people discuss your brand over time. Track sentiment shifts and watch for recurring topics that hurt trust. Small issues are easier to handle before they turn into headlines.

Save time with social listening.

Automate tracking, filtering, and reporting in one workflow. Spend less time collecting data and more time acting on it. Brand24 was built for small teams and large enterprises that need consistent updates.

If I could recommend one social listening tool, it would definitely be Brand24. It has changed how I manage both my brand and my clients’ brands. Unlike most mention analytics tools that only scratch the surface, Brand24 offers robust features that track public perception, analyze competitors, and provide crucial customer insights.

Phil Pallen

Brand Strategist

Learn more from our experts.

Lay Kuen Y.

Community Lead @ MailerLite

It’s useful to see trends and patterns emerge, particularly when it comes to brand monitoring. Brand24 helps filter out the noise and highlight significant mentions, which is invaluable.

Szymon Szymanski

Chief Growth Officer @ XTB

We use the data to verify if the strategy we’ve implemented delivers the results we expected. From that perspective, Brand24 is a key tool for evaluating how effective we are as a marketing team.

Frequently Asked Questions:

What sources does Brand24 track, and how does it collect and categorize mentions in real time?

Brand24 tracks mentions across social media, news sites, blogs, forums, and review platforms. It collects posts in real-time and organizes them so you can see what matters quickly.

How can Brand24 help me protect my online reputation and respond faster when negative mentions start trending?

Brand24 helps you spot negative mentions early and react before they spread, providing real-time alerts and context.

How can I compare my brand with competitors using Brand24?

You can benchmark your brand against others and turn data into clear reports. Then you can share updates with your team or clients in minutes.