How Hostinger Uses Brand24 for Smarter Outreach | Brand24

1. About the client

We spoke with:

Catarina Mendes

Digital PR Specialist @ Hostinger

Hostinger is a global web hosting and website-building platform that helps individuals and businesses get online quickly and affordably.

With customers in over 150 countries, they offer everything from shared hosting to cloud solutions and custom website builders.
Behind the scenes, their SEO team plays a big role in growing the brand’s online presence. In this interview, we spoke to Catarina Mendes, a Digital PR Specialist who specializes in data-driven PR campaigns aimed at increasing Hostinger’s organic visibility and authority.

Her work involves developing content based on trends and insights, conducting strategic media outreach, and securing high-quality backlinks.

I use Brand24 daily. It’s one of the first tools I check each morning to catch new mentions, analyze coverage from recent campaigns, or spot opportunities to secure backlinks from unlinked mentions. It plays a consistent role in my workflow, especially during active PR campaigns, since it’s essential for monitoring those campaigns’ impact and results.

Catarina Mendes

Digital PR Specialist @ Hostinger

2. Use cases

At Hostinger, Brand24 is used mainly by the SEO and Brand Reputation teams. They use it to track mentions, discover backlink opportunities, and monitor campaign results. The Communications team focuses more on brand sentiment, reputation management, and competitive benchmarking.

Finding and Securing Backlink Opportunities

One key way Catarina and the SEO team use Brand24 is to support their off-site SEO efforts. With daily alerts and flexible filtering, the tool helps them spot valuable brand mentions without a backlink—opportunities they might otherwise miss using traditional SEO tools alone.

Before Brand24, tracking real-time brand mentions across different platforms was difficult, and some backlinks would go unnoticed in traditional SEO tools. Brand24 provides instant alerts, ensuring we don’t miss important mentions that could lead to links or media engagement opportunities.

Catarina starts each day by checking mentions for “Hostinger,” filtering by content type like blogs, news, and podcasts to focus on the most relevant sources. She also filters by language—usually English—to align with the team’s focus on the U.S. market.

An example of filtered results from a Brand24 project. Source: Brand24

From there, she reviews each mention individually: if it’s already linked, she logs it; if not, she checks the site’s authority in Ahrefs before deciding whether to reach out.

On average, she uncovers 10 to 15 valuable unlinked mentions per month—many of which wouldn’t show up in other SEO tools.

One of the high-impact mentions of Hostinger captured by Brand24. Source: Brand24

Brand24 also covers a wide range of sources and scrapes more websites than many traditional tools, which is why checking it daily has become second nature.

There have been quite a few mentions and sometimes backlinks from Digital PR campaigns that were picked up by Brand24 and not by any of our other traditional SEO tools. That is why checking the tool daily became part of the routine, since we know there is always something there that we wouldn’t find otherwise.

Key values from using Brand24 for digital PR:

Keeping an Eye on Competitors and Trends

Brand24 also plays a big role in competitive monitoring and trend-spotting at Hostinger. The team uses it to stay in the loop on what their competitors are up to, especially when it comes to product launches or new campaign strategies.

For Catarina, tracking competitors is less about doing so for the sake of it and more about learning from what’s working in the market.

If a competitor’s campaign is getting a lot of buzz, she digs into the mentions to see what made it resonate and whether there’s an angle Hostinger could explore or improve on.

When she spots a trending topic in the media, she checks Brand24 to see if any competitors are being mentioned in connection with it.

One of the trending topics in the client’s market, summarized by AI. Source: Brand24

It’s helpful because if I rely only on manual research or Google Alerts, I don’t get the same depth or speed of insights. I end up jumping across tons of tabs, which becomes overwhelming. Brand24 helps me stay focused and dig into things more efficiently.

Key values from using Brand24 for tracking competitors and trends:

Tracking Campaign Results in Real Time

For campaign monitoring, Catarina keeps things simple and effective.

Since Hostinger’s digital PR campaigns always include the brand name—usually in phrases like “a data study by Hostinger” or “according to a Hostinger survey”—tracking results is as straightforward as following brand mentions.

Brand24’s real-time monitoring and alerts ensure she never misses coverage. She uses daily email alerts to stay on top of things without feeling overwhelmed and relies on filters to narrow the view to English-language media, especially since her campaigns target the U.S. market.

Storm alerts and email notifications, as seen in the Brand24 dashboard. Source: Brand24

For more specific cases—like tracking mentions from .edu domains—she’s able to set up highly targeted alerts using custom filters.

An example of the advanced filters users can apply. Source: Brand24

This approach works well because the team’s key performance indicators are directly tied to mentions and backlinks. By tracking one, they’re automatically tracking the other, making Brand24 a go-to tool for evaluating the reach and impact of every campaign.

Key values from using Brand24 for campaign monitoring:

3. Recommendations

Catarina and the team at Hostinger found Brand24 to be a reliable, all-in-one tool for digital PR and SEO. For others looking to do the same, here are her top tips:

We have tried several different tools before, and we feel Brand24 finally fulfills our needs. Brand24 is a powerful tool for link-building and PR, allowing SEO professionals to track mentions, discover backlink opportunities, and stay ahead of media trends.

Catarina Mendes
Digital PR Specialist @ Hostinger