LinkedIn Analytics Report: Guide, Template & Examples for 2026

LinkedIn drives around 3/4 of B2B social media leads, making it a key business platform in 2026. If you’re not analyzing your performance there, this is your sign. But how to gather platforms’ data and transform them into insights? In this article, I’ll show you how to conduct and use LinkedIn analytics reports.

Let’s dive in!

Key takeaways

• What is a LinkedIn analytics report?
  LinkedIn analytics report is a document that gathers and analyzes data about your LinkedIn performance.

• What should LinkedIn analytics report include?
  Depending on your established KPIs, it can cover various metrics. Most reports include engagement, sentiment, follower growth, conversion.

• How to get data for LinkedIn analytics report?
  You can use LinkedIn data from the analytics page and do the reporting manually or use AI tools that will do most of the work for you.

What is a LinkedIn analytics report?

LinkedIn analytics report is basically a summary of how your marketing strategy performs.

It gives you all the juicy details on your content performance, engagement levels, follower growth, and who’s actually checking out your stuff.

Whether you’re trying to build your personal brand or push your company’s presence – this report is key.

It shows you what’s working and what’s flopping and gives you the ideas to back up your strategy.

You can use these insights to level up your content, better connect with your audience, and finally – see results from all that time you’re spending creating LinkedIn ads and posts.

LinkedIn analytics report template

My best tip for LinkedIn reporting is to use AI tools. Take a look below. In the green box, I listed 3 LinkedIn analytics reports that I generated using Brand24.

It took me like 5 minutes to do.

I believe that action speaks louder than words – so I highly encourage you to use these report templates and see for yourself how it works.

How to generate a LinkedIn analytics report using AI?

Here’s a step-by-step guide on how I created the reports above. I hope it will make things easier for you.

1. Set up a project in Brand24 for your keyword – it should be a unique name to ensure data relevance.

For example – Apple will get a ton of data related to fruit and not the tech company.

2. Select the language in which you want to gather data.

3. Go to the “Sources” section on the right and choose the platform you want to track – in this case, Other Socials (that’s where LinkedIn is).

If you want to get only LinkedIn mentions – type in “linkedin.com” in the “Domain” box.

4. Select the reporting time frame.

5. Click “Generate Report.”

And voila! Your LinkedIn analytics report is ready!

How to create a LinkedIn analytics report? 9 steps

01 Choose your goals

Your reports will be completely different depending on your goals.

So, first, answer the following questions to clarify your goals:

1. What specific business objectives am I trying to achieve through LinkedIn? (Lead generation, brand awareness, thought leadership, recruitment, etc.)
2. Who is my target audience on LinkedIn , and what content do they actually care about?

02 Choose key metrics

I listed some of the key metrics you may want to include. But feel free to change the list according to your needs – this is just for inspiration purposes.

LinkedIn metrics you should consider including in your analytics report include:

• Engagement rate– how many people are actually interacting with your posts compared to how many saw them
• Impression count – total number of times your content showed up in someone’s feed
• The volume of LinkedIn mentions– how many users talk about you on LinkedIn
• Social media reach – how many people reached your brand-related content
• Click-through rate– the percentage of people who clicked on your links or profile after seeing your content
• Sentiment analysis– how people feel about your brand or products
• Follower demographics – breakdown of who’s following you by industry, job title, location, and seniority
• Optimal posting times – when your audience is most active and responsive
• Competitor benchmarks– how your stats stack up against others in your industry

03 Remember about data visualizations

According to the University of Minnesota, human brains process visuals 60,000 times faster than they do text.

The conclusion – Your LinkedIn report is seriously going to flop without some good visuals.

04 Present campaign insights

Gathering LinkedIn data is just the beginning!

You need to turn those raw LinkedIn page analytics into insights that can actually make a difference.

05 Compare data with previous periods

At the same time – those insights can be much more valuable when presented in comparison to different time frames.

06 Compare data with rivals

Another crucial component of a well-structured LinkedIn analytics report is benchmarking with competitors.

07 Add summary

If you report often, or give the overview of performance to your manager – they’ll love you for this point.

08 Include plans and recommendations

Adding your own suggestions and plans shows you’re creative and professional.

09 Automate your reports

Nowadays, many tools provide features to make your LinkedIn reporting more automated.

LinkedIn Analytics tools for manual reporting

I bet on AI when it comes to reporting, but it’s not a must. You can go for manual reporting, and it’s also fine. Just a little more time-consuming. Here are two popular options:

1. Internal LinkedIn page analytics – Provides basic engagement and audience insights inside the app.

2. Looker (formerly Google Data Studio) – Allows creating custom dashboards and adding LinkedIn data.

Good practices

Want your LinkedIn report to actually get read instead of just collecting dust? Here’s what to keep in mind:

1. Use the tone of voice of your organization.
2. Highlight both: the wins and the losses.
3. Visuals are a must.
4. Put faces to the numbers.
5. Cut the fluff.
6. Don’t be afraid to have a personality.
7. Tell people what to DO.
8. Make it UX-friendly.

Conclusion

Most people throw LinkedIn reports together at the last minute. But if you’re smart about it, these reports can actually make a difference.

Key takeaways:

• AI saves time – It’s easy to automate your LinkedIn reporting.
• Visuals are a must – Essential for clarity and engagement.
• Change raw data into action – Use insights to improve your LinkedIn marketing strategy.